SOCIAL MEDIA

What the Experts Say I.

There are many ways how to use an advertising. In this Article there is a study that talks about the issue how to move these ads into trends that these campaigns are seen on social media. There are many ways how to put those ads in front of peoples’ eyes. It could be a banner or a story on Instagram or it can be a very popular way of sending the message threw followers. The virtual world is evolving constantly and many things are changing.

How do we decide which method is more capable of representing and conveying truth correctly and fully?

This dilemma is explored in this study. The performance evaluation of promotional strategies on facets of the social media network is related to these approaches. Study methodology such as scientific literature review, various criteria and expert evaluation, etc to accomplish the purpose of this report, etc. In this article, there are also mentioned factors that were established that affects the success of social media advertisement campaigns: sales, content reach, website traffic, views, frequency, relevance ranking, leads and development of the audience. I would recommend this article because there are more specific informations mentioned there.

Link: https://www.mdpi.com/2071-1050/10/4/973

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